Mr / Ms Name
Berber Soepboer (Schiermonnikoog 1983), designs items of clothing that arecharacterized through the different ways in which they can be worn. The wearer can make choices in how he or she wants to wear the garment and is thus co-designer of the garment. In this way she wants to create a greater awareness of personal identity, sustainability is a recurring theme in this.
Public Identity, the project has the opposite approach to Soepboers design vision, it is inspired by the art movement ‘De Stijl’ and uses elements from the tradition of the regional costumes. Motifs and colors within the regional dress told exactly where the person came from and what his or her social and economic status was.
The model for the characteristic ‘Kraplap’ jacket from Bunschoten - Spakenburg is now a model for women born in the province of Utrecht. The color is determined, for example by the income and the position of the horizontal line is determined by the age. On the garment this gives each individual an appropriate design which has been measured by means of information about himself that he or she can not influence.
With this design approach Berber Soepboer hopes to excite consumers to returm to self- select there style, in stead of out choosing a ready- made identity from the racks of commercial clothing concerns.
Assemble your own identity in design through the site www.publicidentity.nl.